GetResponse vs. ActiveCampaign: The Ultimate Comparison Guide
Marketing automation has revolutionized the way businesses operate. It allows for targeted marketing, lead generation, and customer retention, among other benefits. GetResponse and ActiveCampaign are among the most popular marketing automation software on the market. Both tools offer a range of features that aid in managing customer engagement and email marketing. In this post, we will compare the two software to help you decide which one is best for your business needs.
Features
GetResponse is a robust all-in-one marketing platform that offers an email marketing tool, landing pages creator, and webinars. It also offers a range of e-commerce features such as abandoned cart recovery, sales tracking, and product recommendations. Additionally, GetResponse provides access to over 500 templates, enabling users to create email campaigns quickly.
ActiveCampaign, on the other hand, offers an advanced set of features such as CRM, sales automation, and SMS messaging. Its email marketing tool includes the ability to send automated emails based on website activity, lead scoring, and customer behavior. Some of its other features include a visual automation builder, split testing, and social media integration.
Integrations
Both GetResponse and ActiveCampaign offer numerous integrations with a range of third-party applications, including sales and marketing tools, e-commerce platforms, and CRM software, among others. GetResponse has over 150 integrations, including Salesforce, Shopify, and Google Analytics. ActiveCampaign, on the other hand, has over 850 integrations, including Zapier, Salesforce, and Shopify.
Pricing
GetResponse's pricing starts at $15 per month for its basic email marketing tool and goes up to $1199 per month for its enterprise plan. The pricing also depends on the number of subscribers. However, GetResponse offers a 30-day free trial without requiring the payment details to be entered.
ActiveCampaign's pricing starts at $9 per month for its email marketing tool, and it increases based on the number of subscribers. Its pricing goes up to $499 per month for its enterprise plan. ActiveCampaign also provides a 14-day free trial.
Customer Support
Both GetResponse and ActiveCampaign offer robust customer support, including phone, email, and chat support. Additionally, GetResponse provides 24/7 live chat support, while ActiveCampaign offers 24/7 email support. Both software also offer extensive knowledge bases, including video tutorials, webinars, and FAQs.
Conclusion
As highlighted above, both GetResponse and ActiveCampaign are powerful marketing automation tools that offer a range of features and integrations. GetResponse's strength lies in its e-commerce features, while ActiveCampaign excels in its CRM and sales automation. Ultimately, the decision between the two software will depend on your business needs, budget, and preferences.
No matter which one you choose, both platforms offer a range of tools and features that can help take your marketing automation to the next level.